Welcome "daily sun"

As is customary for us, we welcome every new entrant to the print media world. We have done so for every newspaper on its arrival, particularly the English ones, and we do the same most heartily to the Daily Sun that has joined the fraternity yesterday with the promise of giving its readers something new.
It is very heartening to see more and more investments in the print media and we are greatly encouraged by the fact that we are seeing more and more newspapers hitting the stands. That we hope will make for not only healthy but also hearty journalism.
But with the good news is associated the rather disappointing aspect, that of the quality of journalism, to be more specific, the issue that vexes us in the industry is the deficit of ethics in our collective professional demeanor as journalists and newspapermen. We are sure we speak for the entire fraternity when we say that we are impeded by the absence, in certain cases, of strict moral standards in our work. It hardly needs to be stressed that the need to keep to the highest principled standards in order to reach the lofty pedestal should never be lost on us, because, from such moral standing can we be convincing and acceptable to the readers.
What is heartening for us is the fact that, not only are the readers far wiser than we care to credit them with but are also more perspicuous and critical and seldom go wrong in their analysis of the performance of the print media. It is therefore for us, the media, to not only understand the mind of the readers and their requirement for honesty and clarity, but also to keep abreast with the public mood that is often selective in its choice. And thus the acute need for transparency and honesty in our conduct if the newspapers wish to establish credibility amongst, and acceptability of, the readers. It will be well for us to remember that at the end of the day the public will easily see through the motives that guide each newspaper, and will make their choices as they deem fit.
We extend our heartiest congratulations to the Daily Sun and all those associated with it and wish them luck in the venture that they have embarked upon with the promise of new things for its readers. Our best wishes will always be with those who enhance the ethical standard of our journalism.