Most advanced anti-ageing serum created

Those who believe that beauty is only skin deep may need to think again. For the first time, scientists have gone right into our DNA to develop the most advanced anti-ageing serum ever created.

The new treatment, developed by one of Britain's leading scientific innovators, is personally tailored to each individual and could revolutionise how women – and maybe even men – approach their daily skincare regime.

It relies on a new microchip that allows the product's creators to analyse a person's genetic code within just 30 minutes. Through this, they can discover how fast their body degrades collagen – the structural protein that keeps the skin plump and supple – and their level of antioxidants, which protect against damaging free radicals.

Using this information, they develop a personalised anti-ageing cream to deliver the right amount of collagen and antioxidants to reduce the appearance of wrinkles.

Clinical trials over 18 months have already suggested that the product, named Geneu (pronounced 'gene you'), reduces fine lines and wrinkles by up to 30 percent within just 12 weeks.