Yellow brings Marvel, Disney, and Star Wars merchandise to Bangladesh

The leading fashion and lifestyle brands in Bangladesh, Yellow, launched three new international brands — Marvel, Disney, and Star Wars — at its flagship store on Gulshan Avenue on 29 September, 2022. To mark the launching of these brands, Yellow organised a launch event, titled 'Assemble the Force of Happiness' at the Gulshan flagship showroom on Thursday, September 29, 2022.
Speaking at the launching event, chief guest, Syed Naved Hussain, CEO and Group Director of BEXIMCO Ltd., said, "We are honoured to be a part of these global businesses as an exclusive country franchise to Bangladesh. Also, we are proud and honoured that Disney, the world's most iconic and largest entertainment company, has partnered with Beximco. This will increase the credibility and goodwill of Beximco and Bangladesh worldwide. We therefore think that it is a good time for these brands to enter the Bangladeshi market."  
Yellow, the trendiest fashion brand from Bangladesh, is mostly distinguished for its true international quality designs and fabrics. Official merchandise of Disney, Marvel and Star Wars will now be available in Bangladesh only at Yellow Outlets all over the country and its e-commerce platform.