Sara Lifestyle launches Dheu, a western wear focused sub brand

Sara lifestyle, a concern of Snowtex group, introduced their new sub-brand, Dheu, at a launching event held at the Radisson Blu Water Garden Hotel in Dhaka. The event, which took place on 22 January, featured a fashion show highlighting western wears of Dheu that aims to be a premier destination for finding western clothes at affordable prices.

"We had to think a lot to choose this name; finally, we chose the name Dheu. There is a reason behind this as Dheu means enthusiasm, and exuberance. Our dresses in this collection will be chic and trendy. We are designing this brand of clothing targeting the youth, as they are full of vitality like a wave. As the waves of the sea connect everyone, we want to connect everyone together and walk the path, hence the concept of Dheu was materialised," said Dheu's founding director, Saraf Saiyara.

The event started with host Neel Hurerzahan letting the audience know of the start of the journey of Dheu, followed by a video introduction on Snowtex group. A behind the scenes video of the whole event, including the fashion show that was choreographed by leading model Azra Mahmood, was aired right before models started walking the ramp.

The fashion show was a true spectacle, displaying the latest in urban wear from Dheu. The runway was electric as models flounced down in a mix of stylish jeans and t-shirts, perfectly paired with sleek sneakers. The energy was palpable as the models danced to the thunderous beat of the music.

However, the true showstopper was when the models returned to the runway, this time in stunning gowns that exuded elegance and grace. The collection featured a mix of flowy, floral skirts paired with elegant tops, perfect for any occasion. From casual street wear to sophisticated eveningwear, this brand has something for everyone. The collection seamlessly blended the line between street style and high fashion, making it accessible to a wide range of customers.

While Dheu will be fully launched at this year's March, this event acted as the launching pad for the Sara Lifestyle sub brand, as fashion enthusiasts got to see what's in store for them. Dheu is sure to make waves in the fashion world with its bold and youthful designs.