GLORIFYING BEAUTY for 50 Years
GLORIFYING BEAUTY for 50 Years
Starting with 'Sunlight Flakes', a laundry soap, in 1899, Lux introduced their first ever beauty soap in 1925 in America. The journey of this iconic beauty soap started from 1964 in Bangladesh; and its 50 years in Bangladesh was celebrated recently on May 04, 2014 in Dhaka.
Touching the sky and ascending the throne of fame and glamour might seem a bit far-fetched to many, but it is not uncommon among those who have made it big in the glamour world. The idea that 'sky is the limit' is often associated with young people. It is very tough to find a young girl in Bangladesh who has not fantasized about being a Lux superstar at one point in her life. The idea of being associated with Lux has been imprinted so deeply that women of all generations are fascinated by it. For example, when I talk about Lux, and as you read this, so many pictures must be flashing across the screen in your mind. The pictures might include the dancing Elizabeth Taylor, Audrey Hepburn or Grace Kelly with Lux soaps in their hand. And who can forget Bollywood's Aishwariya Rai and Katrina Kaif or Suborna Mustafa, Moushumi, and Sadika Parvin Popi of Bangladesh? These world class beauties have represented the brand through the years; their endorsements are closely connected to 'feeling transformed, feeling on top of the world' as Lux is 'inspiring every woman to feel irresistible and confident in her own skin every day.
Lux in Bangladesh launched itself bold and loud in 1964 with Kabori Sarwar as the brand ambassador. Until then several beauty queens of Dhallywood have been the torch bearer of the Lux brand, which include Olivia, Nutan, Suborna Mustafa, Moushumi and Popi. From the television screen Bipasha Hayat, Shomi Kaiser, Afsana Mimi, Rumana Rashid Ishita, Opi Karim, Shamim Ara Nipa, Shakila Zafor, Kusum Sikder, Bidya Sinha Mim and Mehzabien are some of the highlighted names to be mentioned. Being a Lux superstar is not all about beauty; it is of prestige and life-long achievement for many. This event has been a tradition in the showbiz world which is providing a tremendous opportunity for youngsters. While the apparent appealing things about Lux superstars are beauty and glamour, the inner essence has been the talent and personality traits. The process is easy. You could be one of the Lux superstars! No, I am not kidding. Simply go to www.luxstarsandbeauty.com or www.facebook.com/LuxBangladesh to register; and you are one step ahead towards your dream. The winner of this year will be the 'New Face of Lux' and will also get a brand new car!
Shomi Kaiser has been Lux's brand ambassador four times, in the years 1993, 1995, 1996 and 1998. She shares her experience of working with the Lux saying, “It was a wonderful experience for me. The team work, congenial working environment and excitement made it a great platform. I enjoyed working with Lux thoroughly. I had a commitment and I enjoyed working with many other superstars like Bipasha Hayat and Afsana Mimi in the same platform”, she added.
Facts You Didn't Know About Lux:
* In Bangladesh, the first bar of Lux was made in 1964 in its Chittagong Kalurghat Factory and all the beautiful faces of Bangladesh's media have been proudly associated with Lux since then.
* The word Lux means 'Light' in Latin. But it was chosen more for its relation with the word Luxury.
* Michelle Pfeiffer, Elizabeth Taylor, Sophia Loren, Penelope Cruz, Catherine Zeta Jones, Racquel Welch, Liv Tyler and Charlize Theron are some of the international film stars who have dazzled with Lux.
* In 1926, Ginger Rogers, the dancing diva, was the first Hollywood great to appear in a Lux commercial. It was from here onward that Lux found a permanent place in the luxurious baths of Los Angeles' marbled mansions.
* Suborna Mustafa was the first TV actress outside film world to be a Lux Model in Bangladesh. With her TV commercial, the brand communication was changed to 'Beauty soap for Super Stars' from 'Beauty soap for the Film Stars'.
* "Lux Anondodhara Miss Photogenic" was the first full-fledged beauty contest in Bangladesh which ran from 1997 to 2003. This contest, which ran in partnership with entertainment magazine Anondodhara, created stars like Farah Ruma, Moushumi, Popi, Opi Karim, Kushum Shikder, Tinni and many others.