Take the director’s chair in Ed Sheeran’s new music videos
Imagine a world where every emotion, every fleeting moment, and every heartfelt confession finds its way into a song, and when it's Ed Sheeran, the tapestry of our lives is intricately woven through the captivating threads of his songs. This musical icon, renowned for chart-toppers like "Thinking Out Loud" and Photograph", has encouraged everyone to unleash their creativity and be a part of his next music video.
To celebrate the release of his latest album, "Autumn Variations", under his very own label, Gingerbread Man, Ed Sheeran has invited individuals to take the reins of creating music videos for the album.
He made the call to action on Wednesday in a video on his verified Instagram account.
"Autumn Variations is the first album I'm putting out on my own label, I really wanna make it the most fan-focused project I've done, so I want you guys to make the videos for it," the caption on the video reads. "If you have any creative friends or family, tag them below, submit ideas with the full link in the bio. The best ideas will be made the official videos for the album. Can't wait to see what you do! Deadline is this Saturday."
Furthermore, Sheeran emphasised that one doesn't need to possess professional videography skills to participate; creativity in any form, whether it be in the realm of art or any other avenue, is more than welcome.
"You don't have to be a professional video person, you can just be a creative person, art, whatever," Sheeran added.
In total, Sheeran plans to select 14 individuals from 14 different countries to bring their video concepts to life.
"Autumn Variations" is the upcoming seventh studio album by English singer-songwriter Ed Sheeran, set for release by his label Gingerbread Man Records on September 29 2023. It will be his second project of 2023, which released four months earlier, and his first studio album in which he will own the copyright.