Could Rolling Stones be teasing new album in newspaper ad?

The Rolling Stones, known for their legendary rock 'n' roll legacy, could be gearing up for an exciting end to the summer with the potential release of their 31st studio album. This would mark their first album since the passing of drummer Charlie Watts in 2021.

In a clever move that's caught the attention of fans and music enthusiasts, the iconic British rock band appears to have teased a new album through a faux advertisement placed in a local London newspaper, according to a CNN report.

The cryptic ad, which appeared in the east London-based Hackney Gazette last week, looks at first glance like a promotion for the new business, Hackney Diamonds, but on closer examination, it contains references to several of the band's biggest hits.

"Our friendly team promises you satisfaction," it reads. "When you say gimme shelter, we'll fix your shattered windows."

A quick call to the phone number listed in the ad leads to a recorded message. "Welcome to Hackney Diamonds, specialists in glass repairs," a Cockney-accented male voice says. "Don't get angry, get it fixed."

Hackney Diamonds supposedly opens for business in early September – something fans are interpreting as a hint at an album release date.

The Stones have yet to make a statement on an upcoming album, which fans believe will be called "Hackney Diamonds," but there are enough Easter eggs to keep them going.

A peek at the Hackney Diamonds website shows the name of the new business to be written in the same font as the band's 1978 "Some Girls" album. The letter "i" in "Diamonds" is dotted with the Stones' famous lips logo, and the site states the business was established in 1962 – the same year the band was formed. 

Perhaps most tellingly, the site's privacy terms and conditions are those of Universal Music Group, the band's record label.