Creinse becomes distribution partner of Sony DADC

Creinse Limited has become the Exclusive Marketing and Distribution Partner of Home Entertainment Services by Sony DADC for the region of Bangladesh, according to a press release.

Under the joint working platform, Creinse will market and distribute the licensed Home Video products of Walt Disney Studios Home Entertainment, Warner Brothers (WHP), Sony Pictures Home Entertainment (SPHE) and National Geographic in Bangladesh. As part of the tie up, Creinse will also market and distribute the licensed products of Sony Music, Warner Music, Saregama and Times Music in Bangladesh.

Creinse will soon launch a special e-commerce portal where movie and music enthusiasts of the country will be able to buy original, special edition products of the above labels.  In addition, consumer brands from Bangladesh will also be able to tie up with leading movie and music properties as part of integrated consumer campaigns using the Home Video and Music portfolio that this alliance seeks to expand in Bangladesh.