Grey bags first Gold Cannes Lion for Bangladesh

Grey Dhaka made history last night at The Cannes Lions 2016 after they won the country’s first ever prestigious Gold Cannes Lion, the highest honour in the renowned creative awards ceremony.

They received the award for the innovative ‘Zero Electricity Air Cooler’, which is an ecofriendly and sustainable air cooler with zero electricity consumption, under the category Product Design, Solution, according to a press release of Grey Dhaka.

The Eco-Cooler uses re-purposed plastic bottles cut in half and put into a grid, in accordance to available window sizes.

Depending on the wind direction and airflow pressure, the Eco-Cooler can decrease the temperature in tin-huts by up to 5° Celsius.

The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a 7-day-long global event for those working in the creative communications, advertising and related fields. It is considered the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers.

“Grey Dhaka takes immense pride in receiving the world’s most prestigious advertising award on behalf of Bangladesh,” said Syed Gousul Alam Shaon, the agency’s Country Head and Managing Partner.

Gousul Alam Shaon and Creative Director Jaiyyanul Huq went to Palais des Festivals et des Congrès in Cannes, France to make their pitch for the product. After being shortlisted and leading the top 3, they received the Gold Lion award at the ceremony.

The win is an immense achievement for Bangladesh and will not only have a significant impact on the country’s future in regards to advertising and creativity, but also proves that Bangladesh too is capable of world-class creative work capable of changing the lives of millions around the planet, the press release read.