Published on 11:21 PM, July 15, 2017

Tech Happening

Adplay brings in new means of displaying ads

To cater the market, AdPlay has brought out several different formats of ads. The most interesting ones are stated below: 

360 view ad

360 view ad enables advertisers to show the exterior of their product from any angle. Rotate or flip the image to get a 3D view of the product.

What's cool about this?

It breaks the "walls" of traditional "boxed-in" advertising formats, allowing viewers to have a 2D view of the product. 360 ad helps to demonstrate smartphones, cars, electronics from every angle within an ad frame.

Who Should Use It?

-Smartphone brands

-Electronics brands

-Automobile brands

-E-commerce brands



Carousel ad   

Carousel ad also showcases different products and services using a sequence of image. Facebook first introduced this ad format which was an instant hit with advertisers and audience alike seeing X times higher engagement. Now, Adplay is the only network offering this format outside of Facebook network.

What's cool about this?

-Brands can demonstrate different products in a single ad.

-They can tell their product story

-They can showcase their product catalogue

Who Should Use It?

-FMCG companies

-Service providers

-Fashion and lifestyle brands

-Any brand or service provider with multiple related and relevant offering

Selfie ad

In the age of all-things-mobile and instant gratification, taking a quick selfie has rapidly become a normal part of many people's personal lives and is practically ubiquitous on social media feeds. Selfie ads seamlessly incporporate taking selfies into a mobile ad campaign.

What's cool about this?

-Given the popularity of a selfie, AdPlay empowers promoters/brands to imprint logos or layers on the selfie picture and share on any social media or messaging application.

Who Should Use It?

-Any brand with a TG between 15-40 years who owns smartphones

-Smartphone brands who want to showcase their selfie feature



Click2Messenger ad

Click2Messenger ad allows an advertiser to start a conversation with the target audience through their Facebook messenger page. 

What's cool about this? 

Brands have to promote within Facebook to drive engagement to their Messenger page or if they promote outside of Facebook, or they are taking audience to their Facebook page and then the user has to decide whether they want to send a message on the Messenger page. Brands can now bring traffic directly to their Facebook messenger page and reduce the number of steps required to bring a customer from ad to their messenger page.

Who Should Use It?

Any brand which has a social media presence and wants to converse with their audience using Facebook.