Sonia Bashir Kabir to lead Microsoft in four countries

Sonia Bashir Kabir has recently been appointed as managing director of Microsoft for Bangladesh, Nepal, Bhutan and Laos.

Sonia will lead Microsoft's business in developing and driving strategies for all product lines, services and support offerings in the four countries, the company said in a statement yesterday.

She will work closely with partners and local governments to help accelerate the digital transformation across the four markets by bringing people, data, and processes together, the company said.

She will work to reinvent business values, provide personalised experience to customers, and transform education in the fourth industrial revolution.

“Digital transformation in emerging markets is an important priority for companies, governments and Microsoft alike,” said Michelle Simmons, general manager for Southeast Asia new markets at Microsoft.

These countries have the potential to leapfrog and embrace the fourth industrial revolution, which can significantly enhance their economic development, Simmons said.  “I am confident that Sonia's experience in both Asia and the US will contribute to the digital transformation of these markets,” she said. 

Sonia said: “I am honoured to be entrusted with the multi-country role, and am excited to be part of the digital transformation journey of these countries.”

“We will work towards enabling every person and organisation to have the opportunity to take advantage of the era of intelligent cloud and intelligent edge.”

Sonia is a governing council member of the United Nations Technology Bank for Least Developed Countries.