Pran bags $5m spot orders at German food fair

Leading processed food exporter Pran has bagged $5 million worth of export orders at the just-concluded Anuga Fair held in Germany.

The Bangladeshi company received the orders from importers of 35 countries at the biennial event, which is one of the largest food trade fairs in the world.

“We received a fabulous response from the buyers at the five-day expo that ended on Wednesday,” said Md Mizanur Rahman, chief operating officer for exports at Pran.

Over 7,400 companies from 107 countries participated in the fair held at the Koelnmesse Exhibition Centre in Cologne to showcase their finest products to supermarket chains, restaurants owners and consumers.

Golam Rasul, assistant general manager for exports at Pran, said the group displayed over 500 products in two stalls this year.

"Juice, confectionary and bakery items were at the centre of attraction," he said.

Rahman said the Anuga Fair brings traders and buyers from every corner of the globe under one umbrella.

This is the 14th time Pran took part in the fair. The main purpose is to expand Pran's export market, said Rahman.

At the fair, the food processor added Columbia to its list of export destinations.

Pran now exports products to 134 countries and it sent abroad products worth $231 million in 2016-17.