LafargeHolcim launches ‘Holcim Shokti’ cement

LafargeHolcim Bangladesh Ltd has recently launched a new "Holcim Shokti" brand of cement. 

The specialised cement ensures 50 per cent extra strength in two days, saving 15 per cent to 25 per cent time at the de-shuttering stage, leading to lower construction cost. It will save approximate Tk 1,400 per tonne of cement usage, says a press release.

This can be used in RCC structure, renovation and development of both residential and commercial projects.

Available across Bangladesh, the cement comes in an environment friendly Biaxially Oriented Polypropylene bag, which is woven and laminated with the use of organic materials. It is tamper and moisture-proof and can be stored for four months to six months.

LafargeHolcim Bangladesh carried out extensive market research and trials and took note of customers' feedback to develop "Holcim Shokti".

Gazi Mahfuzur Rahman, director of sales and marketing, unveiled the brand at Radisson Blu Dhaka Water Garden. Raquib Ahsan, a professor of the Department of Civil Engineering at the Bangladesh University of Engineering and Technology, was present.