Superbrands to recognise country’s ‘top brands’

Superbrands is going to recognise what it says are Bangladesh's topmost brands for the year 2020-21 today. 

The names of the brands will be revealed through a virtual event. It will also mark the unveiling of Superbrands' publication for the next two years, according to a press release.

Salman F Rahman, the prime minister's private industry and investment advisor, is expected to attend the event as chief guest.

Superbrands says to be a global arbiter for brands operating in 90 countries around the world.

"Recognition from Superbrands has become the biggest success symbol for brands," said the press release.

The publication of Superbrands Bangladesh shares the stories of each brand, it added.

The brands are selected through a process which involves independent and voluntary panels of experts from a range of backgrounds, known as the "Brand Council".