Spend more on digital marketing

Companies and brands should spend more on digital marketing to generate greater influence in the market, experts said yesterday.

Companies in Bangladesh are only scratching the surface of a broader digital ecosystem, they said, stressing the need for digging deep to help flourish business.

They were speaking at Digital Marketing Summit 2018 at Le Meridien Dhaka.

“Through the summit, we are trying to share different perspectives from around the world and raise some questions in everyone's mind,” said Shariful Islam, founder and managing director of Bangladesh Brand Forum that has been organising the event for the last five years.

Experts said many companies even fail to understand the necessity of marketing let alone digital campaigns.

Agencies concerned have to play a role to make the top management of the companies understand the importance of such marketing, they said.

Local conglomerate Meghna Group of Industries presented this year's summit which was attended by around 400 professionals and experts from home and abroad.

The daylong summit with the theme “'delving deep into digital'” was powered by Content Matters and organised in association with leading English newspaper The Daily Star.

The summit was followed by the second digital marketing awards in the evening, when 78 best digital works were awarded in 16 categories. Bangladesh Brand Forum received a total of 456 nominations for the awards.

Md Mohiuddin, general manager of brands at Meghna Group of Industries, also spoke on the occasion.