Innovate to attract new markets: industries minister

Businesses should focus on innovation in marketing to attract new avenues of trade while industries develop skilled human capital for sustainable growth, said Industries Minister Nurul Majid Mahmud Humayun.

There is no alternative to innovation to reach more consumers as behaviour patterns have been changing in line with transformations of global marketing trends, he said.

“Businesses should empower their human capital upon the demand of the digital age focusing on soft skills alongside product innovation to adopt the transformation of the market,” said Humayun.

He also urged academicians to improve relations between universities and industries for a smooth transition of graduates into careers.

The minister was addressing a conference of marketing professionals at the Teacher-Student Centre of the University of Dhaka on Friday, says a statement from Bangladesh Marketers’ Institute (BMI) yesterday.

The BMI, a newly formed national platform for marketing professionals, academics and students, organised the daylong evet where academicians, professionals and graduates took part to celebrate “Marketing Day”.

The day becomes a big occasion to celebrate the excellence of marketing learners, said Mijanur Rahman, vice chancellor of Jagannath University.

“It’s a matter of joy that we have been able to organise the day for second consecutive term together with marketing departments of educational institutes and corporate offices. Hope, the celebration will strengthen the bonds among learners and practitioners,” he said.