Green Delta comes with online services

Leading non-life insurer Green Delta yesterday launched a new platform—Digital Insurance—to provide customers with insurance services online.

“This platform will save the valuable time, energy and money of the customers,” said Farzana Chowdhury, managing director and CEO of Green Delta Insurance Company Ltd.

“Anyone from anywhere can now purchase insurance. Huge investment was made to protect the system from any kind of cyber attack.”

With more than 80 million internet users and around 10 million smartphone users, Bangladesh will experience an upsurge in fintech and insuretech within a very short time, she said.

“So now is the right time to digitise the insurance industry and help the customers get better user experience.”

The company has digitised its insurance services with state-of-the-art technologies, she said.

She spoke at the launch of the platform at Dhaka Club.

“Insurance penetration and coverage are very low in Bangladesh, especially in rural areas,” said Md Shafiqur Rahman Patwary, chairman of the Insurance Development and Regulatory Authority.

“I think the whole insurance sector should go for digitalisation to help it grow further.”

The insurance sector is suffering from a lack of trust, as people now think that they will not get the fair share of their claim because of poor claim settlement records by the insurers, Patwary said.

The situation is getting better with the time as some steps have been taken to bring back the reputation of the sector, he said.

“Going digital will not only help in ensuring fairness, but also grow awareness among people about the importance of insurance.” 

Customers can now purchase any kind of insurance online by making the payments through any authorised channel, said Syed Moinuddin Ahmed, additional managing director.

Nasiruddin Ahmad Choudhury, adviser to the company, and Sheikh Kabir Hossain, president of Bangladesh Insurance Association, also spoke.