Published on 12:00 AM, October 29, 2019

Google results to share stage with US antitrust probe

Visitors pass by the logo of Google at the high profile startups and high tech leaders’ gathering, Viva Tech, in Paris. Photo: Reuters/File

Beyond fresh insights into Alphabet Inc’s quarterly earnings on Monday, financial analysts could press executives for details on the US antitrust probe by 48 states.

They should expect a common refrain during the company conference call: it’s deja vu all over again.

Late this summer Texas announced it was leading a group of 48 state attorneys general to probe allegations of anticompetitive practices by Google, largely around its lucrative online advertising business.

Google maintains that the same players were involved in similar investigations, but to no avail. And the Federal Trade Commission settled its own two-year antitrust probe in 2013, concluding it has not manipulated search results to hurt rivals here

“We have answered many questions on these issues over many years, in the United States as well as overseas, across many aspects of our business, so this is not new for us,” Google said in a recent blog post on the topic.

That is not stopping states from taking advantage of new political momentum from both sides of the aisle to go after Silicon Valley’s giants, including Google.

Missouri, for instance, is folding its two-year old investigation into the new Texas-led probe. The hope is that with more AGs, “there’s a lot more firepower,” said Chris Nuelle, a Missouri AG spokesman.

Ryan Bangert, who is leading Texas Attorney General Ken Paxton’s Google probe, is a veteran of the Missouri investigation where he spent nearly two years overseeing it.

Texas is leading the current effort as part of an agreement to put a Democrat in charge of an investigation into Facebook and a Republican at the helm of the Google effort, according to sources familiar with the discussions. New York’s Democratic Attorney General Letitia James is leading the multi-state Facebook probe.

Alphabet is expected to report quarterly revenue at or above its usual 20% mark after the closing bell of trading on Monday, with newer businesses such as YouTube and cloud computing driving growth.

But the company offers limited product-level financial disclosures, which has left investors increasingly perplexed about how various pressures including the regulatory scrutiny, advertiser boycotts and global trade tensions are actually affecting operations.

Some of the previous probes have touched on advertising - the focus of this one - but other issues as well.

In addition to advertising, the FTC’s probe involved search bias and “scraping” of content. Missouri looked at the scope of Google’s data collection and whether it scraped content from competitors.

Texas’ previous inquiry, which began in 2010, focused on Google’s specialized search tools for shopping, finance data, local businesses, as well as questions about its advertising businesses. New York, California, Ohio and Oklahoma collaborated with Texas.

The states reviewed data from Facebook, eBay, Expedia, IAC, Microsoft, Yelp, Verizon and smaller companies such as shopping search service Nextag and ad rival Technorati, according to documents obtained by Reuters through a public records request.

Several companies continue to hold the same complaints about Google.

Texas closed this probe in mid-2014, giving Google and companies that had complained about it notice by phone without offering any reason, three people familiar with the matter said.