Five ways businesses in Bangladesh can drive sales this Ramadan
Meta, the owning company of Facebook and WhatsApp, outlined five ways that can drive their sales during Ramadan, the biggest sales season in Bangladesh.
These include:
1. Create a great messaging experience for customers
For many small business owners in Bangladesh, WhatsApp is their business – their website or virtual store counter to showcase their products, answer customer queries and drive sales. So when customers come, you need to be ready. During Ramadan, that might be as simple as updating your business hours in your business profile in the WhatsApp Business app to let people know you're open during the month – especially if your operating hours will be different than usual – or even putting up an away message to inform customers when you're available or when you might be in morning or evening prayer.
2. Makes people feel more connected to a business/brand
Personalised messages to create connection and enhance relevancy of messages, guide the users through the journey using buttons (quick replies, list, call to action), and product messages with in-thread cart and product selection. These are several things that businesses can do to build interactive experiences that increase stickiness and quality. If you have special items or deals and promotions during Ramadan, it's best to highlight that in your catalogue so people can easily find what they might want to buy.
3. Attract new customers
The lifeblood of any small business is finding more customers. So, once you have built a valuable experience for your customers, it is key to drive more people to your WhatsApp channel. To start, add a QR code to your storefront, website, product packaging, marketing materials or anywhere else where people can easily scan to connect with you on WhatsApp. To find the QR code, go to Business Tools and Short Link. You can even share your QR code with others easily from the app.
4. Drive traffic from social media
A lot of small and medium businesses are also present on Instagram and Facebook. From Business Tools, you can add a WhatsApp button to your Facebook or Instagram account, so when customers click it, it directly opens a chat on your WhatsApp Business app. That way, customers browsing your business on those platforms can easily start a conversation with you on WhatsApp to ask questions or place an order.
5. Stay organised
Ramadan can be an extremely busy month for businesses – especially with so much commerce condensed into a few hours of the day. With a potential influx of chats from new customers, it's essential to keep your business and chats organized. One trick is using catalogue collections to group and organise products into specific categories so it's simple for customers to browse your offerings. To stay on top of your chats, label specific ones with customisable descriptions to keep track of things like pending payments, new customers and more (the labels are visible only to you and not to customers).