Discounts a big draw for electronics at DITF

Local and global brands are using different offers as part of efforts to sensitise consumers and visitors into purchasing their latest and sophisticated electronic products at the ongoing Dhaka International Trade Fair (DITF).

Visiting different pavilions of electronic items, The Daily Star found that visitors were being drawn into new products at the fair venue at Sher-e-Bangla Nagar in the capital.

Sheikh Mezbaul Alam, co-in-charge of Rangs Electronics, said their main attraction for visitors were giant OLED (organic light-emitting diode) TVs, cameras, high-end headphones and music systems.

He said Rangs Electronics was offering diamond jewellery with different products.

One such package is a diamond necklace worth Tk 220,800 coming with the purchase of a 65-inch Sony OLED TV, priced at Tk 932,900. 

“Our target is premium customers who love to open their wallets for quality products,” Alam said.

Customers can take equated monthly installment (EMI) facilities for up to 12 months and Rangs Electronic accepts credit cards of 45 banks.

Vision Electronics, a sister concern of Pran-RFL Group, is offering discounts of 7 to 20 percent on more than 400 electronic products at its pavilion. Of the products, 25 are new.

Kamruzzaman Kamal, marketing director of the group, said customers would also get the opportunity to visit Thailand and Nepal on purchasing products.

There are prizes including refrigerators, LED smart TVs, washing machines, air coolers, electric ovens, rice cookers and electric irons, he said.

He also said prices of the products ranged from Tk 500 to Tk 350,000 and home delivery was free across the country for those costing over Tk 10,000.

Vision Electronics also offered free installation facilities based on products.

Samsung Bangladesh has announced giving out gifts for free with purchases from its pavilion. The gifts include rice cookers, washing machines, microwave ovens, vacuum cleaners and select models of TVs.

Samsung Mobile is offering up to 55 percent discount on specific models.

Shahriar Bin Lutfor, head of consumer electronics at Samsung Bangladesh, said, “The DITF is an excellent platform to interact with customers and showcase our technology to them.”

“This year, we are introducing many offers and discounts so that customers can experience premium technology within their budget,” he said.

Moreover, customers will get a chance to receive cashbacks of up to Tk 150,000 for TVs. For refrigerators, customers may get cashbacks of up to Tk 10,000 and free gifts on select models.

Customers purchasing air conditioners will be entitled to up to 5 percent cashbacks along with a free rice cooker.

On buying select models of washing machines, customers will get up to 10 percent cashback and free gifts like irons and Surf Excel Matic, which is meant for use in washing machines.

For ovens, customers will get up to 7 percent cashback and free gifts. Up to 10 percent cashback will be applicable for Samsung home theatres, vacuum cleaners and air purifiers.

Arif Hassan, pavilion-in-charge of LG Butterfly, said his company was offering cashbacks of Tk 500 to Tk 5,000 on all products.

Besides, LG is offering 10 percent to 100 percent discount through scratch cards but customers have to buy products worth at least Tk 7,000, he said.

If customers purchase products worth more than Tk 80,000, they will get double scratch cards, Hassan said.

Walton, Marcel, Konka, Minister, Jamuna and Sharp are also offering discounts and prizes as well as EMI facilities on the occasion of the DITF.