Published on 09:56 PM, January 23, 2023

bKash becomes ‘Employer of Choice’ for third year in a row

NielsenIQ conducted the ‘Campus Track Survey B-school: 2022

Leading mobile financial service provider bKash has once again been ranked as the number one 'Employer of Choice' across all sectors for the third consecutive year, according to the results of the 'Campus Track Survey B-school: 2022' conducted by NielsenIQ.

NielsenIQ, a globally reputed organisation specialised in research, insights, data, and analytics, has been conducting the "Campus Track Survey" across the world.

bKash topped the 'Employer of Choice' list for the first time in 2020, bKash said in a statement today.

The survey was carried out based on three key parameters: a) industry preference, b) job, salary and campus activities, and c) aspirational factors.

In terms of Campus Recruiter Index (across all industries), bKash is ranked as top-of-the list out of the 54 multinational and local organisations.

Goodwill of the company, positive work environment, growth and learning opportunities, attractive salary package, job stability and satisfaction, employee wellbeing, organisational culture and values enabled bKash to retain the number one position in the survey.

In the survey, the participants were final-year BBA and MBA students who are in the class of 2022 in the top 19 universities in Bangladesh.

"bKash, a Bangladeshi company has secured the position of No.1 'Employer of Choice' across all industries for 3rd time in a row that inspires us to deliver further," said Md Ferdous Yusuf, chief human resources officer at bKash.

"To us, bKash is the place that impacts millions of lives through positive changes driven by the sincere dedication and continuous innovation of our workforce."

bKash operates in an inspiring work culture that enables employees to be customer centric, innovative, collaborative, agile and ethical, he said.

"bKash's leaders steer their colleagues to the right direction to fulfill the purpose and develop them to maneuver any challenge and be future ready."