Asian Paints Bangladesh launches Color Next-2022

Asian Paints Bangladesh launched Color Next-2022 on August 6 with a grand function organised at Radisson Blu Dhaka Water Garden in the capital.

 "Asian Paints aims to partner with consumers in such a way that they can experience the best in products and painting services and realise their ambitions and visions for their homes," said Pragyan Kumar, chief executive officer of Asian Paints Global International, as the chief guest of the event.

"Color Next is a process where you can understand the trends emerging in the current social and cultural context. The overall process of how we respond to current trends socially and personally and from there adopt the products we desire for ourselves (the colour of our home decor)."

"With Color Next 2022, we strive to address the ongoing changes in colour selection and present a positive and vibrant colour palette to consumers," he said.

Shirish Rao, regional head of the organisation, and Budhaditya Mukherjee, country head of Bangladesh, were also present. Besides, renowned architects, interior designers of Bangladesh were also present.

The event announced the 'Mood Board Contest' for budding architects and interior designers of the country.

Under the contest, domestic architects and interior designers will present different concepts built with the four current trends in the colour selection, Asian Paints said in a statement.

The best 5 concepts will be the winners of this competition and will be awarded with specific prizes announced by Asian Paints Bangladesh.