40pc ice cream non-branded

Nearly 40 percent of the ice cream sold in Bangladesh every year are the non-branded ones, which is a matter of great concern for public health, GM Kamrul Hasan, group CEO of Igloo, said yesterday. 

People consume around 50 million litres of branded and 30 million litres of non-branded ice creams every year in Bangladesh and Igloo holds 42 percent market share in the branded category, he said.

Hasan shared the info at the opening of a two-day event at its factory at Kadamtali in Dhaka to celebrate Ice Cream Day.

Igloo has organised the event for the first time in Bangladesh to celebrate the day which became official 35 years ago when US President Ronald Reagan declared the third Sunday of July as the National Ice Cream Day in America.

During the launch of the event, the officials of Igloo Ice Cream—a concern of Abdul Monem Group Ltd—also took journalists from print and electronic media to a tour to its Kadamtali factory.

Igloo also plans to organise several programmes in different educational institutions and corporate houses to communicate with the consumers.

Igloo has been serving its consumers for over 50 years and it has become the best ice cream brand in Bangladesh, Hasan said at the launch event.

“We have maintained high standards for our products from ingredients collection to production to all the way through the supply chain.”

Hasan said they want to remain the best brand by satisfying the consumers with the best quality products.

“We now offer at least 86 types of ice creams. No other ice cream company in the whole world has such a huge variety.”

Igloo won the Best Brand Award 2018 in ice cream category given by Bangladesh Brand Forum.

Major (Retd) NU Md Khairul Basher, executive director of Abdul Monem Ltd; Mazidul Hoq, national sales manager of Igloo Ice Cream; Surayya Siddiqua, head of marketing at Igloo Ice Cream, and Ikram ul Hossain, factory head of the Igloo Ice Cream unit, also attended the launch event.