Microsoft appoints SE Asia general manager

Microsoft has appointed Sook Hoon Cheah as general manager for Southeast Asia New Markets within Asia Pacific.

She is responsible for accelerating customers' digital transformation in the region and scaling the partner ecosystem across Bangladesh, Bhutan, Brunei, Cambodia, Laos, Maldives, Myanmar, Nepal and Sri Lanka, Microsoft said in a statement yesterday.

Prior to this role, she was the director for Small-Medium Businesses in Asia-Pacific.

“I'm excited about this role, given the significant untapped opportunities in the Southeast Asia New Markets, their eagerness to go to cloud and become digital economies,” said Sook Hoon.