Huawei records phenomenal growth in smartphone sales
Huawei has recorded 232 percent year-on-year growth in smartphone sales in 2016 in Bangladesh, the company said in a statement.
The growth is largely driven by flagship handsets such as Huawei Mate 8 and Huawei P9 in the country, according to the annual worldwide performance figures revealed by Huawei Consumer Business Group.
Huawei introduced its flagship device Huawei P9 in June last year in Bangladesh, which saw a great success in both global market and local market, the company said.
Huawei P9 is widely praised because of its dual lens Leica camera and a stylish body design. Recently, the company also launched a new dual camera handset—Huawei GR5 2017—for the Bangladesh market.
In Bangladesh, Huawei is now the third largest smartphone brand with a 14.5 percent market share in terms of volume and a 19.1 percent market share in terms of value, according to a GfK report. “In line with our consistent growth in the global market, Huawei has maintained a steady growth in the Bangladesh market,” said Ingmar Wang, director of device business at Huawei Technologies (Bangladesh).
“This can be attributed to our consumer-centric approach to focus on creating meaningful innovation, as well as our ongoing commitment to building a premium brand, reinforcing our global channels and service capabilities.” “Bangladesh is a very important market for us, and in 2017 we will keep up bringing innovative and high-quality products in the country,” Wang said.
“We will continuously bring new models to the Bangladesh market so that the users are benefited with new phones.” “Huawei is dedicated to invest in research and development, bring innovative features, international standard quality control to make sure the customers have the good quality product,” he said.
For 2016, Huawei Consumer Business Group predicts global sales revenue of $27 billion, which is 42 percent up from a year ago, achieving steady growth for the fifth year.
Smartphone shipments also reached 139 million units globally with 29 percent year-on-year growth in 2016, according to International Data Corporation, an American market research company.
Huawei P9 and P9 Plus global shipments exceeded 10 million units, making them the first Huawei flagship handsets to break 10 million sales, according to the statement.
The Huawei Mate 9 series, shortly after its launch in November 2016, have achieved an overwhelming demand and its sales in the first two months were 50 percent higher than those of Mate 8 for the same period.
For pre-sales and after-sales, Huawei has built five global service centres that support 105 countries through hotline services. Huawei also has over 460 service stores covering 45 countries around the world.
For channels, Huawei improved its open market channel capacity and the share of open market channels rose to 71 percent in 2016, up from 13 percent up in 2015. Huawei's global retail network has over 70,233 stores.
Huawei holds over 15 percent market share in 33 countries and over 20 percent in another 18 countries, close of half of which are European countries, according to data released in October by GfK.
In the north-east Europe and Western Europe, Huawei's market share exceeded 15 percent and 10 percent respectively. In China, Huawei's market share exceeded 20 percent for the first time in November 2016 and dominated the $500-$600 high-end market.