Published on 12:00 AM, July 01, 2015

GP, Brac launch handset donation campaign for the underprivileged

Nehal Ahmed, director of marketing at Grameenphone, and Ahmed Najmul Hossain, a representative from Brac, pose at the signing of an agreement at the head office of GP yesterday to collect used internet-enabled handsets from the operator's customers to donate to the underprivileged through the development organisation. Photo: GP
Star Business Desk

Grameenphone and Brac have launched a special '#theirkhushi' campaign to widen internet access for the underprivileged.

Under the campaign, Grameenphone will collect used internet-enabled handsets from customers and entities at customer care centres and donate them among the country's underprivileged through Brac. 

Grameenphone will refurbish the devices before handing them over to Brac, and the mobiles will then be gifted to young, aspiring entrepreneurs or community role models with one-year free internet subscription.  The campaign will be initiated with 500 handsets donated by Grameenphone.

“Grameenphone wants to help those who cannot afford to own internet-enable handsets. The internet can bring immense positive changes in people's lives and their surrounding communities,” said Nehal Ahmed, director of marketing at Grameenphone.

The campaign will run until Eid-ul-Fitr and customers can donate their old phones at Grameenphone Centres along with a photocopy of their NID\passport\driving licence. Grameenphone representatives will also visit different universities and corporate offices to collect handsets.

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