BuzzFeed splits

Online media outlet BuzzFeed will split itself into two new departments that will focus on news and entertainment, CEO Jonah Peretti wrote in a memo sent to employees.

The move to create two departments - BuzzFeed News and BuzzFeed Entertainment Group - comes at a time when online media companies are grappling with the balance between covering news and politics, and lighter fare like social media, entertainment and lifestyle.

BuzzFeed will integrate some existing groups like the health team and video news into BuzzFeed News, which will be run by Ben Smith, editor in chief of BuzzFeed.

"In this new structure, video won't be the job of just one department."