Published on 12:00 AM, August 18, 2015

Another global recognition for Transcom Beverages

GQ Chowdhury, managing director of Transcom Beverages; Khurshid Irfan Chowdhury, executive director; and NK Bhowmik, general manager (human resources and finance), receive Asia Best Employer Brand Awards 2015 at a ceremony at Pan Pacific Hotel in Singapore on August 12. TRANSCOM

TRANSCOM Beverages, a sister concern of Transcom, has won the Asia Best Employer Brand Awards 2015 for its reputation as an employer of choice and communicating distinctiveness in hiring, training and retention practices.

The award was handed to the officials of the Bangladeshi company at a programme at Pan Pacific Hotel in Singapore on August 12. Some 200 business leaders across the globe attended the ceremony.

GQ Chowdhury, managing director of Transcom Beverages; Khurshid Irfan Chowdhury, executive director; and NK Bhowmik, general manager (human resources and finance), received the award on behalf of the company.

This year's awardees include Pfizer, Hutchison Telecom and Dell of Hong Kong, Panasonic Asia Pacific, UPS and MasterCard of Singapore, PepsiCo and Microsoft of Thailand, Commercial Bank of Ceylon of Sri Lanka, Wal-Mart and Tenneco of China, Telstra of Australia, HTC of Taiwan and Etisalat of the UAE.

The Employer Branding Institute, World HRD Congress and Stars of the Industry Group hosted the awards.

Transcom Beverages started manufacturing and bottling of soft drink beverages such as Pepsi, 7up, Mirinda, Mountain Dew and Slice, and Aquafina drinking water in Bangladesh in 2000 under an exclusive agreement with PepsiCo Inc of the USA.

The company now owns and operates three plants and directly employs more than 1,000 people.

Since 2000, the company has been growing by 20 percent, on average, a year and has now 42 percent market share in the beverages category.

The company said its compensation package is rated as one of the highest in the fast-moving consumer goods industry. It provides an excellent job environment for career growth of individuals and nurtures a culture where talent and creativity are recognised and rewarded.

As a result, the attrition rate is less than 4 percent, according to the company. Transcom Beverages was recognised as the Bottler of the Year for 2013 at the annual commercial conference of PepsiCo India region. This was the fifth time the company won the award since taking over the bottling operation in 2000.

It also won the Asia, Middle East, Africa Bottler of the Year and PepsiCo International Bottler of the Year awards for 2009.

Transcom Beverages' parent company Transcom is headed by Latifur Rahman, who won the Oslo Business for Peace Award in 2012 for socially responsible and ethical business practices.