Animation to raise AIDS awareness on Mercury’s birthday

Freddie Mercury was a British singer, songwriter and lead vocalist of the rock band Queen, who died in 1991 due to complications from AIDS. Yesterday marked his 73rd birthday. An animation video was released commemorating the day, to help raise awareness about the global fight against AIDS.

Released by Universal Music Group (UMG), the video features Mercury’s song Love Me Like There’s No Tomorrow and depicts two white blood cells in love. One of the cells is infected with the virus, yet their devotion aims to overcome fear and ignorance surrounding the situation.

“We wanted to tell a story that was relevant to Freddie’s life, but not explicitly about him,” said the directors Esteban Bravo and Beth David in a statement.

The video is also meant as a tribute to the work of the Mercury Phoenix Trust, set up after Mercury’s death to help support projects worldwide in the fight against HIV and AIDS.