DESPACITO creates streaming history

The international viral sensation “Despacito”, by Luis Fonsi & Daddy Yankee and featuring Justin Bieber, has become the most streamed track ever, Universal Music Latin Entertainment has announced yesterday, with combined global streams of more than 4.6 billion plays across leading streaming platforms in the six months since its release.

The record had previously been set by Bieber for the 2015 hit “Sorry”, which, along with remixes, has logged 4.38 billion plays.

“Despacito” is credited to UMLE, Raymond Braun Music Group, Def Jam, and Republic Records, and has spent 10 weeks atop the Billboard Hot 100 chart.

“Streaming has opened up the possibility of a song with a different beat, from a different culture and in a different language to become a juggernaut of success around the world,” said Sir Lucian Grainge, chairman & CEO of Universal Music Group.

Source: Variety