Published on 12:00 AM, June 29, 2016

ArtistSpread to distribute Bangladeshi artistes worldwide

Sony DADC and Creinse Limited launch service

Leading music and home entertainment label Sony DADC and Official Marketing and Distribution Partner of Sony DADC in Bangladesh, Creinse Limited, have launched ArtistSpread, a unique regional and global music distribution platform for Bangladeshi artistes. Under this platform, Bangladeshi musicians and performers will be able to choose among three paid distribution service platforms to distribute their content to India and globally across 200 distribution platforms encompassing online, telecom, streaming, e-commerce and retail distribution.

ArtistSpread is the biggest music distribution platform for Bangladeshi artistes regionally and globally.

ArtistSpread will enable Bangladeshi artistes to penetrate the Indian market through a basket of distribution platforms such as leading Indian online and streaming platforms, Indian Telecom VAS Offerings, leading Indian e-commerce platforms and music retail stores. Physical albums will also be produced from the manufacturing plant of Sony DADC and released under Sony DADC brand for sale in leading Indian music chain stores and outlets. In addition, ArtistSpread will also create opportunities for music collaboration projects with Indian and global artistes.

Moreover, as value added service for all Bangladesh artistes who subscribe to the ArtistSpread platform, will be a facility to register with the biggest live events company in India. This will give Bangladeshi artistes much needed exposure to the Indian music and event management community to create live events opportunity. Sony DADC will also put efforts to promote Bangladeshi artistes in India through PR and marketing distribution, both in online and offline platforms. Creinse will promote the artistes through social media and other communication platforms.

Under ArtistSpread, Sony DADC and Creinse will choose three brand ambassadors of whom twowill be renowned names from the local music scene and the third will be a fresh talent. The names of the two brand ambassadors will be announced soon and call out for entries for the new talent will be made by Creinse through a contest.