Published on 12:00 AM, December 11, 2016

Ranveer-Vaani's “Befikre” in business

Bollywood film “Befikre” starring Ranveer Singh and Vaani Kapoor, collected Rs 10.36 crores on first day of its release. The film saw around 45-45% occupancy during morning shows, reported Koimoi. The film is doing particularly well in multiplexes, as compared to single screens. Around 35% of cinemas booked for “Befikre” are single screens according to Yash Raj Films.

The film eventually went on to sweep 61.49 crores up till its second week of release last Thursday, going into profit. The film was made on a 55 crore budget.

Ranveer Singh's flamboyance and Aditya Chopra's directional comeback are the main highlights of the film. Ranveer is doing a light-hearted romcom after doing heavy, powder-packed historical drama “Bajirao Mastaani”, and “Befikre” gave the actor an opportunity to explore a different side of his personality.  Vaani Kapoor, meanwhile, is doing “Befikre” after a long gap. She was last seen in “Shudh Desi Romance” co-starring Parineeti Chopra and Sushant Singh Rajput.

Aditya Chopra is returning as director after “Rab Ne Bana Di Jodi”, “Mohabbatein” and “Dilwale Dulhania Le Jayenge” -- all of his previous films as a director featured Shah Rukh Khan. This is the first time that Aditya is directing a movie without the Bollywood superstar. Aditya has said in interviews that with “Befikre”, he is trying to break away from the “DDLJ” formula.

The only other film that has managed to make a profit since PM Narendra Modi's demonetisation move is Shah Rukh Khan and Alia Bhatt's “Dear Zindagi”.

 

Source: Indian Express