ACI moves into construction equipment business

ACI Motors, a unit of business conglomerate Advanced Chemical Industries, has expanded its business by introducing new construction equipment.

It will market and distribute construction equipment of Case Construction Equipment India in Bangladesh, Subrata Ranjan Das, business director of ACI Motors, told The Daily Star. 

ACI will market construction equipment such as loader backhoes, vibratory compactors, wheel loaders, graders and skid steer loaders -- priced between Tk 35 lakh and Tk 40 lakh, Das added.

Case makes equipment in India to cover the emerging markets of Asia Pacific, with a sharp focus on the needs of the next generation of customers, he said.

US-based Case Construction is the world's leading manufacturer and marketer of construction and road building equipment in more than 150 countries, he added.

ACI will import wheel loaders manufactured in Case's Italian unit, graders manufactured in Brazil and skid steer loaders made in the US.

Case equipment is fuel-efficient and user-friendly, he said. Most Bangladeshi companies use second-hand equipment that is expensive, Das said.

 “We want to give the best products to our customers as demand for new equipment is on the rise. The market is growing.”

The annual market of construction equipment in Bangladesh is worth around Tk 150 crore. “We will also give credit facilities to our customers on our equipment,” he said.

“We have eight showrooms and 11 service centres across Bangladesh, he said. “Our focus is to provide quick after-sales service to our customers.”

ACI's mission is to achieve business excellence through quality by understanding, accepting, meeting and exceeding customer expectations, he said.

ACI follows international standards on quality management systems to ensure a consistent quality of products and services to achieve customer satisfaction, he said. 

ACI holds an 8 percent market share of agricultural machinery, and has introduced technology-based equipment, reapers, combine harvesters, and transplanters for the first time in Bangladesh, Das said.

ACI is now marketing the Sonalika tractor, which holds the third top position in India and is the fastest growing brand, he said.