The Do's and Don'ts of Digital Marketing
Nowadays people use Facebook as a search engine for almost anything. Twitter is not falling behind in digital marketing either. The best way to boost your business is to use the mobility of this social media as a pivotal advertising tool and enjoy access right at your fingertips. The 'suggested posts' are actually paid posts and give incredible visibility to the users. Companies pay to endorse their advertisement, but how do you enhance the page and quality of the pitch?
Here are a few pointers for promotion.
1) Be real, but not too real – It is a good opportunity to give a human face to a brand, but it should not be anything that provokes or scrutinizes a group of people or individuals.
2) Follow – Every business should follow those who are already customers, and those who could be. It is often seen that businesses do not continue the quality of the product or service once sold to customers. Client service and satisfaction is as important as brand image.
3) Engage – If any customer compliments, that is great news. Share or retweet that post. If someone has a complaint then there is no shame in requesting that person to email you and sort out the problem or query privately.
4) Multimedia – Thanks to smartphones and tabs, it is easy to post photos, songs, videos and such on the go. Do not miss the chance to relate the business in a funny, quirky, graphical or informative way. However a rubbish and irrelevant upload is just as bad as misspelled sentences, and is also a compromise in terms of image.
5) Stay current – Facebook or Twitter are living places and very much alive unlike simple shop fronts. It looks bad when a page has not been updated for days or weeks.
The best way to avoid this is to put someone in charge. The social media pages are a device for maintaining and drawing customers after all. The employee will be able to keep the page up-to-date and also learn about advertising and benefit from the experience.
6) Aftermath – New clients mean new information and you must keep the data safe.
These tips will not get you a top ranking or flourish your business overnight, but it will help you to get rapid 'network effects'. If the content of the page is good then you can easily ask your friends or followers to share or retweet any post. So liven up your page and sail away!
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