East West University Creative Marketing Club (EWUCMC) organised the digital marketing programme, 'Digits', on November 4 and 5 at the Career Counselling Centre Lobby of East West University. The programme was conducted by Cookie Jar, one of the leading digital marketing agencies of Bangladesh.

The objective of the programme was to raise awareness of the concepts and actions of digital marketing and to involve them in different interactive mock digital marketing operational processes. 

The event was divided into four segments. Both the event days were divided into two sessions. On the first day, a training workshop was held in the first segment. The moderators of the club, Farhan Faruqui, Assistant Professor; Anamul Hoque, Assistant Professor; and Husna Ara, Senior Lecturer, were present at the opening ceremony and gave speeches expressing enthusiasm towards digital marketing and its growth in Bangladesh. The whole Cookie Jar team, including Drabir Alam, Associate Director; Kaisar Bhuiyan, Manager, Media and Ad operations; Archita Kundu, Assistant Manager Client service; Abu Sufian Mohammad Khaled, Assistant Manager Planning, conducted the workshop seminar and the whole programme. During the first segment, the team shared practical knowledge and experiences, and gave guidelines regarding the process by which a digital marketing firm works. For the students, it was really inspiring, as they got to know about the works of the real world "digital marketers." 

The next segment was role play for the 15 participating teams: Analog, Falcon Wings, Eagle Eyes, Aztec, among others. They took on the roles of hypothetical digital marketing agencies who were assigned with tasks by clients played by the Cookie Jar team. This segment could be coined as the "main event." The winning five teams were awarded with one extra minute of presentation for the next day's first session.

Later that day, a case was uploaded on the Cookie Jar website for the participating teams to solve. To add more challenge, the teams had to present their case work on the next day. The case was about marketing the dating app 'Tinder'. On the second day, participating teams presented the case to the resource team. Five teams were selected from the process and promoted to the next round. The judges of this round were: Tahsin Saeed, Executive Director of Cookie Jar; Drabir Alam, Associate Director of Cookie Jar; Manas Paul, Associate Director of Asiatic Experiential Marketing Ltd; and Md. Anamul Hoque, Assistant Professor, Business Administration Department, East West University.  

The teams had to present the final idea about promoting the smartphone app. Some teams made video ideas for the presentation, and one team even acted their video idea in front of the judges. Based on their performances, three teams were declared winners of the competition. The winning teams were: Khamiz Party (Champion), PentaWitz (1st runner up), and Bubble Heads (2nd runner up). At the closing ceremony, the moderators of EWUCMC and the Cookie Jar team gave inspirational speeches to the students, and the winning teams were awarded with souvenir crests. Crests as tokens of appreciation were presented to the Cookie Jar team by the moderators of the club. 

SHOUT was the media partner of the event.