NSU YES! announces Masters of Ideation 2015
TEAM MERAKI
Hailing from BUP, team Meraki consisted of fresh undergrads seeking to make their mark in the business competition arena. What really stood out about them was their unwavering confidence in the face of intense pressure. The slides were simple and easy to understand – just enough to make their presentation all the more interesting. It was evident from their presentation that they had put a lot of thought and research into it. The promo ad that they designed had all the makings of a true piece of art. Meraki were also confident in deterring all of the judges' arguments, showing that they had indeed come well prepared.
TEAM ARCTIC CUBE
NSU has been proud to produce many exceptional teams in recent years. Arctic Cube has earned the right to count themselves as part of this esteemed list of elites. Everything about this team had been an absolute delight. Their exemplary presentation skills grabbed the judges' attention from the very start. They presented a detailed insight into the case they were presented with, leaving very few loopholes for judges to scrutinise. The Ideation Round video that they presented showed exemplary professionalism as well as outstanding creative and IT skills.
TEAM WAIT FOR IT
IBA is renowned all over the nation for producing talent, and team Wait for It was a glaring example of just that. They had the perfect combination of creativity, professionalism, insight and skill to take them through any obstacle that presented itself, which is precisely what made them one of the best teams in this season of MoI. The way in which they presented the case was simply a beauty to behold – unflinching confidence, excellent representation of facts and aesthetically pleasing presentation slides. By the end of their session, nobody had any doubts as to the whether team Wait for It had done their homework. Their approach to the problem was simplistic, effective and had potentially far-reaching implications without a doubt.
Inter-university business case-solving competition, Masters of Ideation 2015 came to an end on March 3, 2014, with Team 'Wait for It' from Institute of Business Administration, University of Dhaka winning first place. Team 'Arctic Cube' from North South University and Team 'Meraki' from Bangladesh University of Professionals won second and third places respectively.
MoI's third season kicked off with 48 teams from all over the nation, competing for the title along with BDT 135,000. The champion team not only won the title and the biggest prize money ever offered in any inter-university competition, but was also rewarded internships from the event's strategic partner, Reckitt Benkiser. The first runners-up and second runners-up won prizes of BDT 85,000 and BDT 60,000 respectively, along with internships at Mutual Trust Bank.
36 teams qualified for the first round, which consisted of solving a business case. Contestants were tested on basic case analysis abilities and perceptual capabilities. In the second round, the teams were hard-pushed to solve an even more complex case that tested their in-depth analytical abilities and critical thinking abilities. Of the twenty teams that made it through the second round, only eight teams displayed the necessary skills to pass through round three.
Round three, the 'Ideation Round, had a unique flavour to it, being the first of its kind in Bangladesh. Here, the qualifying eight faced the challenge of applying all the knowledge acquired in the previous rounds, in a real-life situation. The teams were given a simulated market environment and given an analysis of the market preferences. Then, they were asked to design their product based on the consumer preferences and market pricing, after which they had to sell it to the consumers. This round presented unique difficulties and challenges to the participants and was the most entertaining round of the season.
The Grand Finale was held on March 2, 2015, where final presentations were showcased by teams hailing from IBA-DU, NSU, BUP and Jahangirnagar University. The panel of Judges included reputed personalities from renowned organisations including Mutual Trust Bank, British American Tobacco, Reckitt-Benckiser and Unilever Bangladesh Ltd. At the end of the finale, judges expressed their satisfaction at seeing some of the brightest minds in the undergraduate business arena.
The top five teams faced off in the most anticipated event of the year for the title of "Masters of Ideation". After a hard-fought battle of over two hours, the eminent judges – from all corners of the industry – finally came to the decision of which teams to name the winners in what turned out to be an exhilaratingly breakthrough competition.
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