With more than 15 thousand people dying from various types of air pollution in Bangladesh alone, it is about time the major brands and companies came forward to deal with this issue. In the spirit of countering this deadly problem and giving something back to the community, Nando's Bangladesh launched their eco-friendly movement, starting from inside out. In an effort to 'Heal the World We Live In', they launched their environmentally-friendly line of crockery on May 23rd, at a press event at their Gulshan-1 branch. Collaborating with organisations such as BD Cyclists, BRAC Kanon, Coca Cola and Samsung, they have started their drive to create a greener Bangladesh.
The initial part of the movement involves launching a new range of crockery which has been sourced from the DUDSONS Company in the UK and has been produced with 79 per cent less carbon emission. The porcelain is also 100 per cent lead-free and manufactured with minimal wastage. Brand Manager of Nando's Bangladesh, Shafkat Sakin and executives of Coca Cola and Samsung revealed the new crockery line along with models and celebrities. Nando's also launched a new design of the menu, inspired by Pablo Picasso and comic artist Roy Lichtenstein.
As a part of this launch, the BD Cyclists group cycled from Nando's Gulshan to Jahangirnagar University to plant a hundred saplings to portray the brand's vision in creating a greener and better country. Nando's believes this is a new beginning for the restaurant industry of Bangladesh as they are the first International restaurant brand in Bangladesh to launch the Eco-crockery movement.