12:03 AM, July 23, 2013 / LAST MODIFIED: 02:13 PM, July 22, 2013

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I.Q., a new name in the shirt brigade

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By Karishma Ameen

With around 20 years of experience in the garment industry of Versatile Attire Limited thought that it was time to make available for the increasingly fashion-conscious men of the country what they routinely exported to other countries. Thus, the I.Q Shirts store was launched a couple of months ago in Dhanmondi.
“We have been exporting international standard shirts for years now. We wanted to make these high quality products available for our countrymen, so we decided to launch our brand here” says Mustafa Imrul Quayes, CEO and Creative Advisor of IQ Lifestyle Inc.
The I.Q Lifestyle Inc. store showcases a huge array of shirts, both formal and casual. Among the various shirts, wrinkle-free tape shirts are available. These are wrinkle-resistant and do not need ironing -- perfect for travelling. Formal shirts in sober colours such as light blue and stripes in blue and white can be found along with many similar designs. Made from pure cotton, casual shirts can also be found at the store in big checks or stripes in a combination of colours. Half-sleeved casual shirts are also seen in the collection and a number of single-coloured ones are also available. If you are in the mood to sport a look combining formal and casual you can try out the collarless shirts available at the store or their Italian doby flock printed shirts apt for parties.
I.Q shirts are made from imported pure linen and pure cotton that goes through soft silicon garment wash and ensures the highest quality, given the fact that these come from an export-oriented company. The shirts are priced at around Tk.1350, inclusive of value added tax.
Visit the I.Q Lifestyle Inc. store at Adc Empire Plaza, Shop # 137 (Ground Floor), House # 91, Road # 12/A, Shatmosjid Road, Dhanmondi. Their next outlet will be launched at Jamuna Future Park, Shop # Ic-036, (First Floor), Baridhara.

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