Zurhem's Mahrajan: Panache exemplified
A merger of modern-day style and traditional chic, Zurhem started off in July 2015 with their luxury men's wear label. Their talent and popularity soon led them to venture into women's clothing, along with their popular collection of ethnic wear, Mahrajan.
The mind behind Zurhem, Mehruz Munir, and his team, introduced the collection, consisting of kurtas, pyjamas, Nehru coats, Nehru vests, and of course, sherwanis.
This Eid, they have brought back their stellar collection, carrying forward the momentum of the previous year with more than 30 styles you can look out for.
Inspired by South Asian culture special attention has been given to hand embroidery as this is a popular practice in our region.
If you want a simple, minimalistic look, go for their lightweight beige kurta with finely worked buttons of silver. These add sartorial elegance to the look, without compromising on comfort, as they will feel featherweight when worn, proving to be crucial for the weather.
If you have a knack for a bolder finely worked look, you must opt for their peach kurta, which comes in a well executed zardozi collar. This attire is so well structured that you can wear it to say your prayer in the morning or even attend an evening dawat, allowing you to blend in with the theme of the occasion.
And, if you still want to take your look up another notch and stand out this Eid, opt for Zurhem's Nehru vest. You will love how well the perfectly fitted vest gives you the extra boost of confidence as your special attention to detail will be well noticed, drawing in compliments for your dress sense.
In case, you are wondering if the attires will be drenched in sweat the moment you step out of your home, rest assured the breathability and weight will not allow sweat become a factor.
Walk in to Zurhem's fashion studio and discover a wide array of ethnic wear to choose from. Not only are different sizes available but there's the added benefit of tailoring a kurta or Nehru coat and vest to your measurement.
Zurhem launched their Mahrajan collection on 7 June and a couple of days in to it, many of their collections are completely sold out, speaking volumes of their awe-inspiring designs.
Hurry and drive to Zurhem's fashion studio at Baridhara which looks nothing less than Kingsman's Tailor Shop in comparison and become a Mahrajan.
By Ali Sakhi Khan
Photo courtesy: Zurhem
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