Direct Fresh and Thrive partners for feeding slum children
Direct Fresh (Dhaka's premium online grocery store) has agreed to deliver food at cost to Thrive(a non-profit organisation) and facilitate for its customers to make donations.
Priscilla Heffelfinger, President, Thrive has announced that the 2 organisations have partnered to provide nutritious meals to children living in the slums of Dhaka.
Direct Fresh has made a commitment to Thrive to prepare and deliver food - eggs, carrots, vegetables, seasonal fruits, milk and other nutritious items - to the non-profit organisation at cost. This will result in cost savings for Thrive, and because Direct Fresh will deliver the food to the doorsteps of Thrive's volunteers, it will save the volunteers from the difficulties of battling Dhaka's notorious traffic to travel to the market to obtain food.
In addition to providing discounted food to Thrive, Direct Fresh is encouraging its customers to make donations. Each time Direct Fresh's customers checkout from the online grocery store, they will be prompted with a request to make a donation to Thrive.
"This partnership makes perfect sense," said Heffelfinger. "Thrive's mission to feed children nutritious meals will greatly benefit from Direct Fresh's expertise in food delivery and their focus on premium, healthy produce."
Direct Fresh's Founder and CEO, Mishal Karim said, "Our company is committed to charitable work in Bangladesh. When we saw the great work that Thrive was doing to feed some of the most vulnerable children in Dhaka, we knew that we could help them. It has been a great partnership that we hope continues well into the future"
To learn more about Direct Fresh's efforts to assist Thrive, visit www.facebook.com/directfresh/videos/525593737587635/?pnref=story
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