Despite children's massive online presence, too little is done to protect them from the perils of the digital world and to increase their access to safe online content, UNICEF and Facebook have launched a year-long mass awareness campaign today. More than 10,000 students from 100+ schools, teachers, parents, key policy makers, industry leaders, top 50 internet products from ICT industry, and 2 million online visitors actively participated in the event which was organised at Bangabandhu Sheikh Mujibur Rahman Novo Theatre with Mr. Zunaid Ahmed Palak, MP, State Minister of ICT Division as the chief guest for the opening ceremony and Architect Mr. Yeafesh Osman, MP, Minister of Science and Technology as the chief guest for the closing ceremony. The year-long campaign aims to reach altogether 25 million Bangladeshi children along with their parents and teachers to ensure Children's Internet Protection from 'Online Risks' by elaborating the issues related to children's well-being in this digital era.