Singapore Airlines to boost digital investment

Singapore Airlines Ltd will invest “hundreds of millions” of dollars in digital technology over several years as part of a broader transformation designed to remain competitive against global rivals, its chief executive said on Monday.

The investment is aimed at boosting revenue and reducing maintenance costs and travel delays, CEO Goh Choon Phong told media, adding that the carrier would tie up with four Singapore research agencies.

“Competition has become much more intense and we are very mindful that we need to reinvent ourselves and find new ways to distinguish (Singapore Airlines) from others in order to stay ahead of our competition,” he said.

Goh declined to provide more detailed figures or an exact timeline for the investment plans, which he said had already begun.

Airlines around the world are looking to harness financial benefits from their data collection to help lift revenue at a time of low ticket prices.