New look Supercrete Cement bag unveiled

LafargeHolcim Bangladesh yesterday unveiled a new Supercrete Cement bag to be available everywhere by June 10.  

Supercrete is a Portland limestone cement, which, according to a press release, is said to be of consistent quality.

LafargeHolcim Bangladesh says it sources limestone, the basic raw material, from its own quarry in Meghalaya, India, helping to maintain consistent quality through the use of its Surma plant's lab facilities. 

"LafargeHolcim Bangladesh always emphasizes on innovation and customer satisfaction," said CEO Rajesh Surana virtually unveiling the new bag.

"As a part of this, we are unveiling the new look of our Supercrete cement bag with a new tagline 'Shera Maan Shothik Nirman' which also truly represents the Supercrete brand," he said. 

Sales and Marketing Director Gazi Mahfuzur Rahaman was also present.