MoneyGram launches two campaigns

MoneyGram yesterday launched two promotional campaigns in Bangladesh as the money transfer company marked its 20 years in the country.

National Cricketer Tamim Iqbal Khan inaugurated the campaigns at the InterContinental Dhaka hotel.

One of the campaigns – Double Your Happiness –will double the amount remitted for the lucky clients. The prize, however, will not cross $500.

MoneyGram, the second largest money transfer service provider in the world, will select two clients every week through digital lottery under the campaign.

In addition, the lucky recipients will get attractive gifts bearing Khan's autograph. The campaign will run until July 15.

The second one is “Wishing Campaign” that will provide an opportunity to cricket fans to greet the Bangladesh cricket team centering the world cup from anywhere in the globe through an integrated link.

The campaign began on April 15 and will run till July.

Speaking at the event, Khan said the fans of the Bangladesh cricket could send their greetings to the national team easily through the link, which will work as a great inspiration.

Cricket touches many lives and it is truly exciting to be a part of this sport, said Sheshagiri Malliah, regional head for Indian Sub-Continent and Indo-China of MoneyGram.

“We are delighted to associate with Tamim Iqbal for our initiatives around cricket in Bangladesh,” he said.

“Reaching the Cricket World Cup is no easy feat and we wanted to provide a way for fans to send congratulatory messages to Team Bangladesh,” said Yogesh Sangle, head of Asia Pacific and South Asia at MoneyGram.