HSBC observes customer service week

The Hongkong and Shanghai Banking Corporation (HSBC) in Bangladesh celebrated International Customer Service Week from October 5 to 8. 

To wrap up the week of celebrations and also discuss the changed landscape of customer service in presence of industry experts, the lender yesterday organised a webinar on "The transformed landscape of Customer Service to thrive in the New Normal".

The bank's selected customers shared their experience of banking with HSBC at the event.

The customer service week is an international celebration of the importance of customer service and of the people who serve and support customers on a daily basis.

The bank is taking forward its customer experience initiative under the campaign "Exceeding Expectations Everyday" and has embedded it as a way of life for every element that the bank offers for its customers, the bank said in a statement.

"Putting customers at the heart of what we do underpins our business, and how we put it into action is key. When we get it right, we help improve the lives of our customers and the communities we live in," said Md Mahbub ur Rahman, chief executive officer of HSBC Bangladesh.

"We are honoured to be the bank of choice for individuals who value international connectivity, safety and security."

"Customer experience is at the centre of what we offer at HSBC. Starting from designing our products and propositions to serving those to our customers, customer experience is an essential element that we consider," Ahmed Saiful Islam, country head of wealth and personal banking, at HSBC Bangladesh.