Daraz registered a surge in sales during its Singles' Day shopping juggernaut as it received one lakh online orders worth Tk 25 crore in the first hour of the campaign.

The figures went past the revenues of last year's shopping extravaganza of the e-commerce platform when it sold Tk 8.5 crore worth of products within the first 45 minutes of the 24-hour shopping event.

"In the first 15 minutes of the campaign, the sales exceeded last year's figures in the first 45 minutes," a senior executive of the platform told The Daily Star.

"We witnessed 3.5 times growth compared to last year," he added.

As a part of the company's policy, Daraz does not disclose its full sales figures. More than 1 crore products from 33,000 sellers were up for customers.

The top-selling products during the campaign were Xiaomi Poco X3 NFC, Realme C12, a Sharp-branded auto washing machine, a Gree-branded air conditioner, a television model of Samsung and Walton laptop.

As the pandemic has cut peoples' income drastically, the discounted products are attracting cautious customers worldwide.

Daraz's parent company Alibaba Group said orders on its e-commerce platforms during the Singles' Day shopping extravaganza had exceeded $56 billion by Wednesday morning, reports Reuters.

The world's biggest sales event spans four main days this year and has so far brought sellers 16 times as many orders by value than Amazon.com Inc's two-day global Prime Day last month.

The event, launched in 2009, is usually a splashy, single-day affair with live performances and clocked a gross merchandise value of $38.4 billion last year.

Following Alibaba's vibe, this year's 11.11 single-day campaign by Daraz was inaugurated by Cricket All-rounder Shakib Al Hasan on November 10 for the third time since 2018 when the Chinese giant bought Daraz.

Daraz was planning to make more than half a million deliveries, making it the biggest online single-day shopping festival in Bangladesh as sales rose 10 to 12 times that of normal day deliveries.

The company now receives 50,000 orders per day. It posted a fourfold growth in sales on November 11 in 2019 and hopes to repeat the similar trend this year as well.

"Bangladesh has more than 10 crore internet users but we have so far explored only just 10 per cent of the market. So, there is an enormous opportunity for the e-commerce platform to grow and expand," said Syed Mostahidal Hoq, managing director of Daraz Bangladesh, recently.

The company has grown 100 per cent annually in the last four years in terms of customer and order numbers.