New head for MEC, Maxus NewCo agency
Hasan Faruque, a director of Maxus Bangladesh, has recently been appointed as the head of newly combined MEC and Maxus NewCo agency in Bangladesh.
The company will be launched in January 2018, the company said in a statement. Asiatic 360 and Tim Castree, Global CEO of MEC and GroupM's NewCo, yesterday announced the appointment.
“We're merging Maxus and MEC to form a brand new billion dollar revenue media, content and technology agency, dubbed 'NewCo' for now,” said Castree.
“With such ambition, comes a need for brilliant talent to lead and inspire, and so today's news is very exciting for us, the CEO said.
“Under Hasan's leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo Bangladesh a formidable future-facing agency.”
Hasan started his career in advertising at Asiatic JWT and later moved to clientside, working at Aktel (now Robi Axiata), GlaxoSmithKline Consumer Healthcare and BBC Media Action.
He also worked for Unilever, Horlicks, Boost, Robi Axiata and BBC Janala.
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