Discounts for Visa cardholders at eateries, fashion houses

Global payments technology company Visa announced the launch of its "Swipe & Save" campaign for its customers in Bangladesh.

Debit, credit or prepaid cardholders of Visa will enjoy up to 20 percent discounts at popular restaurants and across leading fashion retail brands in the country.

The discount offer will remain available for the customers for six months from April to September 2016, Visa said in a statement yesterday.

Some of the dining outlets which will offer the discount include Khana Khazana, Korai Gosht, Pizza Inn, Emmanuelle's, Food Republic, Kiva Han and Veni Vidi Vici.

Artisti, Ahang, Amber Lifestyle, Smartex and Zaara Fashion Mall are some of the fashion brands which will also offer the discounts, according to the statement.

The campaign aims to encourage customers to use digital payments methods for making everyday purchases, thereby reducing the dependence on cash and enable faster, convenient and secure financial transactions.

"Visa is pleased to bring exciting new offers to customers in Bangladesh for a second consecutive year," said TR Ramachandran, group country manager of Visa for India and South Asia.

"This year we have an even bigger bouquet of offers for customers who can now benefit from Visa's expanding network of merchants."

This is a great partnership with 40 leading merchants who will offer Visa cardholders across 40 financial institutions, with attractive rewards and benefits, while shopping and dining at their favourite outlets, he said.

"Visa customers can now enjoy and celebrate the festival season with their families and loved ones, starting with the Bangla New Year in April, followed by Eid-ul-Fitr in July and Eid-ul-Azha in September."

Visa connects consumers, businesses, financial institutions and governments in over 200 countries and territories, according to the statement.