Fifth edition of Commward to be held tomorrow
Bangladesh Brand Forum (BBF) will honour and inspire creative communication professionals in marketing and business through the fifth Commward in Dhaka tomorrow.
Organised in association with Cannes Lions, the daylong festival will feature a communication summit, a showcasing, panel discussion and gala award ceremony at Pan Pacific Sonargaon hotel, BBF said in a statement yesterday.
About 600 professionals from advertising, public relation firms, production houses and creative departments of local and multinational companies will attend the event.
Creative and effective advertisement campaigns run in the press, electronic and online media will be honoured through 21 categories. The recipients will be ranked as grand prix, gold and silver winners on their concept, strategy, execution and impact, according to the statement.
Two new categories—Art Direction and Campaign for Women—have been added this year. Commward received 367 nominations from 36 advertising agencies and creative departments of various organisations this year, the highest number of nominations ever in the event's history.
The summit is designed to disseminate knowledge on creative marketing and communication in six sessions with world-renowned speakers.
Indranil Chakraborty, founder of StoryWorks; Bickey Russell, head of agency development at Global SMB Revenue Or-ganisation of Google; and Dave McCaughan, a marketing thought leader and storyteller at Bibliosexual, will speak at the summit.
Muralidhar Salvateeswaran, managing director of Milward Brown in South India; Dan Mobley, regional head of corporate affairs at Standard Chartered for India and South Asia; and Syed Gousul Alam Shaon, managing partner and country head of Grey Dhaka, will also speak.
Cannes Showcasing, a display of the best of international creativity in communication, will remain open for all visitors.
Around 60 award-winning creative communication works ranging from print ads, billboards to interactive campaigns, will be shown, according to the statement.
The event is powered by The Daily Star and sponsored by Rakeen Development, RFL, Webable, Masthead PR, Maverick, Roaring Lions and Aamra Technologies.
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