Coca-Cola's Kinley drinking water launched

The Coca-Cola Company yesterday launched its drinking water brand Kinley in Bangladesh, making a foray into the fast-growing segment of the beverage market.

The water brand is already available in India, Pakistan and Nepal, said the US beverage company in a statement.

“The brand comes with the assurance of safety and purity from the Coca-Cola Company which is introducing Kinley with state-of-the-art technical capability along with their stringent quality norms, to ensure utmost purity of the product.”

The company plans to roll out a campaign over the next few months.

At the launch, Shadab Khan, managing director of Coca-Cola Bangladesh, said: “Kinley is a brand trusted around the region, and we are excited to bring it to the consumers in Bangladesh.”

Khan said internal researches suggested that packaged drinking water in Bangladesh is a fast growing category and is considered the second largest in the non-alcoholic ready-to-drink beverage category after sparkling products. 

A 500ml bottle of Kinley water will cost Tk 15, said the statement.